A. novi-belgii was introduced from North America into Britain in 1710. In America they were called New York daisies, however, in England these plants bloomed at the same time as St Michael's Day is celebrated (September 29th), and so they became associated with the festival of Michaelmas and were given its name. In the Southern hemisphere where Easter is an Autumnal feast, the daisies bloom at about this time and hence the term "Easter Daisies". These daisies have just started to bloom in our garden, rather early this year.
Easter daisies are easy to grow. Plant them in full sun in a rich, moisture-retentive soil. When they die down in winter cut the dead stems back to ground level. When the new shoots appear in spring, apply a mulch of well-rotted manure or compost to which fertiliser has been added. Lift and divide the clumps every second or third year in winter.
This post is part of the Floral Friday Fotos meme.