Xeranthemum annuum (immortelle; everlasting) is an annual herb with an erect and branched stem, 20–50 cm high. The leaves are alternate, sessile, linear, densely white downy, the flower-heads are solitary, petal-like involucral bracts are spreading, pink, lilac, rarely white, tubular florets are purple. The fruit is an achene.
It is a native of Central, Southeastern and Eastern Europe, Caucasus and Western Asia (Iran, Lebanon, Syria). It grows on sunny slopes, in vineyards, on river and lake banks, from lowlands to foothills. Flowers from May to August. A very popular garden plant, may be used as a cut or dried flower.
This post is part of the Floral Friday Fotos meme